Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company delivers a diverse array of home services, from domestic chores to nanny services, and has amassed a customer base exceeding a million since its inception. Notably, Ayasan has doubled its user base in the past two years and is aggressively expanding across nine countries in Southeast Asia.

The Southeast Asian cleaning service Indonesia home services market is assessed at approximately USD 15 billion, with the housekeeping industry flourishing at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this competitive market, Ayasan capitalizes on Japanese-style high-quality services and a specialized training framework to enhance its industry dominance.

“Our strength lies in balancing the quality management expertise of a Japanese company with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With a notable career at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “creating a world where blue-collar workers can shine.” Today, the company has expanded to include over fifty thousand specialized staff members.



Ayasan’s meteoric rise is fueled by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in neighboring nations. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has proven its capabilities in maid Jakarta corporate services, with over 1,000 clients including notable companies. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been growing steadily.



“I am certain that even in the age of AI, the importance of human-centered services will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is creating an AI-driven solution. Furthermore, Ayasan is planning global outreach, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for further accelerated growth, Ayasan is in discussions about collaborations with financial backers for its next growth stage. With the Southeast Asian home services market forecasted to grow beyond $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en